Laura Scofield

Hi, I’m Laura Scofield, a Brazilian New York-based designer and educator. I’m currently a Design Director at The Atlantic and a part-time faculty at The New School. 

My work has been recognized by the Type Directors Club, Society of Publication Designers, D&AD, Cannes Lions, Red Dot, Print, iF and Brazil Design Awards. Also served as a jury member on the Type Directors Club, Latin American Design Award and Brazil Design Awards. I’m a visiting critic at Parsons Communication Design and former AIGA NY board member.

In my free time, you’ll find me researching about vexillology (the study of flags) 🏴‍☠️ 

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AK-47 The Brand for Peace: my master thesis investigates the branding project of the AK-47, the world's most abundant assault rifle of the 21st century. The brand's strategy presents a contradictory approach, portraying war as a path to liberty. 

MUSEU DA CASA BRASILEIRA, 
MENÇÃO HONROSA, 2019