Laura Scofield

Hi, I'm Laura Scofield, 🇧🇷 graphic designer based in New York. I'm a Design Director at The Atlantic — working across events, branding, editorial, and web. I also research and lecture about vexillology, the study of flags 🏴‍☠️

Recognition
Type Directors Club · Society of Publication Designers · D&AD · Cannes Lions · Red Dot · Print · iF · Brazil Design Awards

Jury
Type Directors Club · Latin American Design Award · Brazil Design Awards

Teaching
Parsons School of Design · Part-time faculty, AAS Communication Design 
School of Visual Arts · MA Products of Design

Education
MA, Design Research, Writing & Criticism · School of Visual Arts
MFA Design — Universidade Estadual de Minas Gerais

Service
AIGA NY — Former board member


Email
Instagram
LinkedIn



The Atlantic Festival 2025
Inspired by the festival’s tagline “Meet Great Minds Who Don’t Think Alike” the campaign is built on dialectics: the productive collision of opposing ideas. Overlapping speech bubbles create a shared space where dialogue happens and new insights emerge—embodying the exchange of ideas at the heart of The Atlantic Festival.



Sweets Unwrapped Podcast
The closest a Type 1 diabetic gets to a sugar high: making a podcast about sweets. Sweets Unwrapped unwraps the stories behind America's favorite treats — a collaboration between Atlantic Re:think and Ferrero, hosted by the one and only Carla Lalli Music.

Listen here.


Edge of Reason Season 1
A limited interview podcast series created by Atlantic Re:think in partnership with Hauser & Wirth, exploring the principles of The Enlightenment through the lens of modern art. 

SOCIETY OF PUBLICATION DESIGNERS, 
Silver Medal, 2026
Gold Medal, 2025
Silver Medal, 2024


In Event of Moon Disaster
Collages and key art for a documentary series that brings to life the most notable speeches the public never heard and exploring how the circumstances of their delivery could have altered the course of history.



The Balancing Act
Collage for the second issue of Google x Atlantic Re:think Dialogues Magazine.



Dialogues Magazine
Layout and art direction for the second issue—a collaboration between Atlantic Re:think and Google—highlighting AI's transformative impact across industries.  

Designed with Drew Cambpell 
& Hanah Slotterback
Featured Illustrations by: Linda Dounia, Raven Jiang & Petra Pétterfly    


The Atlantic Sales Summit 2022 
Event design highlighting the visual metaphors possible within The Atlantic’s iconic “A”. We created materials that personified elements of the glyph through scale and collage work reminiscent of The Atlantic’s hallmark illustration style.

TYPE DIRECTORS CLUB, 2023

Designed with Paige Twombly

The Creative Rites of Venice
A visual essay for Bottega Veneta on how the creatives’ encounters with Venice’s rich traditions enrich their work.

Photography: Bea De Giacomo


The Atlantic Evergreen
The visual identity for The Atlantic's Climate Week event was designed to reflect the continuous cycles of growth and renewal found in nature. At its core is a bold, dynamic symbol that comes to life through motion, echoing the publication’s legacy of striking, centrally focused imagery. 

Motion Design: Jase Hueser


AIGA-NY 40th Anniversary
Event and theme created with Summer Fundraiser ‘22 AIGA-NY Board Members. Invite and poster designed in collaboration with board member Troy Vasilasky.