Laura Scofield

Hi, I’m Laura Scofield, a Brazilian New York-based designer. I’m currently a Design Director at The Atlantic and a part-time faculty at The New School. 

My work has been recognized by the Type Directors Club, Society of Publication Designers, D&AD, Cannes Lions, Red Dot, Print, iF and Brazil Design Awards. Also served as a jury member on the Type Directors Club, Latin American Design Award and Brazil Design Awards. I’m a visiting critic at Parsons Communication Design and former AIGA NY board member.

In my free time, you’ll find me researching about vexillology (the study of flags) 🏴‍☠️ 

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Edge of Reason: a limited interview podcast series created by Atlantic Re:think in partnership with Hauser & Wirth, exploring the principles of The Enlightenment through the lens of modern art. 

SOCIETY OF PUBLICATION DESIGNERS, 
Silver Medal, 2024

In Event of Moon Disaster: collages and key art for a documentary series that brings to life the most notable speeches the public never heard and exploring how the circumstances of their delivery could have altered the course of history.

Caravelas Display: a contemporary serif
typeface inspired by the elegant contrasts
of traditional expansion models such as
the Didones. With its high contrast and distinctive
teardrop terminals, Caravelas seamlessly 
blends classic sophistication with modern 
design sensibilities. This typeface is crafted to evoke a literary charm.

This project was created during the course of type design at Cooper Union in 2024.

The Atlantic Evergreen: building a sustainable future. The visual identity for Atlantic's Climate Week Event was crafted to embody the essence of nature's infinite cycles of growth and renewal.

Motion Design: Jase Hueser

The Atlantic Sales Summit 2022: event materials highlighting the visual metaphors possible within The Atlantic’s iconic “A”. We created materials that personified elements of the glyph through scale and collage work reminiscent of The Atlantic’s hallmark illustration style.

TYPE DIRECTORS CLUB, 2023
Role: Design Direction
Designer: Paige Twombly

AIGA-NY 40th Anniversary: event and theme created with Summer Fundraiser ‘22 Board Members. Invite and poster designed in collaboration with board member Troy Vasilasky.

AK-47 The Brand for Peace: my master thesis investigates the branding project of the AK-47, the world's most abundant assault rifle of the 21st century. The brand's strategy presents a contradictory approach, portraying war as a path to liberty. 

MUSEU DA CASA BRASILEIRA, 
MENÇÃO HONROSA, 2019
Designed with Leo Rosário  

The Atlantic Sales Summit 2024: event materials showcasing the visual metaphors within The Atlantic’s iconic “A.” We created assets that use the glyph’s negative space to symbolize how The Atlantic reveals the world by introducing fresh perspectives and shaping the zeitgeist.

Illustrations: The Atlantic

Designed with Paige Twombly 
& Drew Cambpell  

Like Minds: an immersive digital feature profiling three artisan-entrepreneurs who are balancing innovation and heritage in distinct, time-honored disciplines.

Role: Design & Art Direction
Designer: Michal Anderson
Photography by: Coley Brown, Christie Hemm Klok & Emma Hardy

O que as vandas não contam (What Vandas Don’t Tell): newspaper to showcase Greco Design's portfolio. The title was inspired by a type of orchid that grows in the garden in front of the studio’s meeting room. There, like silent spectators, they passively observe everything that happens day-to-day: conversations with clients, how ideas are created, and team dynamics.


BRASIL DESIGN AWARDS, 2019
RED DOT DESIGN AWARDS, 2016
iF DEDIGN AWARDS, 2015
D&AD, In Book, 2014
BRAZILIAN GRAPHIC DESIGN BIENNIAL 2013